Aigle Hong Kong introduces concept store

(Author : Inside Retail Hong Kong)
Lifestyle brand Aigle Hong Kong has relocated and redesigned its outlet in IFC Mall as a concept store. Presenting a new French lifestyle retail experience, the store has beige tones with Aigle’s exclusive patterned ceramic tiles featured in the floors, walls and on the exterior.

Aigle Hong Kong introduces concept store

At the entry the store has an unusual glass folding door. The doorfront and exterior wall are embellished with cut-metal embellishments with the Aigle ceramic tiled logo. Customers are first greeted by a “logo wall”, inspired by a Paris metro mosaic wall. A new boots bar on one side of the store has aged-wood fittings, and four main areas showcase the 160-year-old brand’s products.

Singer/actress Gigi Leung Wing-kei was special guest for the ribbon-cutting ceremony and shared her styling tips with guests. It is the second time Aigle has polished its image in Hong Kong. Earlier it revamped its K11 store in Tsim Sha Tsui into a globetrotter-themed concept store, a world’s first.

Source : insideretail.hk