Ben Sherman sets its sights on China

(Author : Ben Stevens)
Ben Sherman has announced it will continue its worldwide expansion and open outlets in China. The iconic British menswear brand has revealed it will open two new stores in Shanghai, which will be its first venture into China.

Shanghai is fast becoming the go to place for fashion in Asia, as it holds the world’s busiest port and is a major global financial centre. Its 24 million residents (roughly three times that of London) are increasingly adopting western culture and fashion, making it a prime location for ambitious global expansion.

“We are honored to launch Ben Sherman in both Sogo and Hopson locations. These distinct retail destinations are prime for Ben Sherman, with an influential core of loyal millennial consumers,” said Stanley Chou, Groupé GM at MRH Sparotica Groupé, overseeing Ben Sherman China.

“Sogo is amongst the Top 5 department stores in Mainland China and our ability to open our first store here speaks volumes about the brand’s history and credibility in the global market.”

Sogo, where one of the two new stores will open its doors will is home to China’s equivalent of Oxford Street, boasting the most influential fashion real estate in Asia.

Source : retailgazette.co.uk