First Look: Sport Chek Women

(Author : Marianne Wilson)
A store designed by women and for women. That’s Sport Chek Women, which made its debut on Thursday at CF Chinook Centre, in Calgary.

The 16,000-sq.-ft. store is the first women’s-only concept from Sport Chek, a division of FGL Sports, Canada’s largest sporting goods and sportswear retailer. The new store was designed by an in-house team of women from different disciplines across FGL Sports. The diverse team drove the development of the new store concept from the ground up.

Sport Chek Women is bright and inviting, with a white palette that is accented with the retailer’s signature red hue. It has an open, modern look, with bold signage and lots of digital accents. Merchandise is laid out by sports category. There is also an area dedicated to team sports as well as a community center.

The store offers an array of personalized services, including a private area for bra fitting and a section where customers can have their gait analyzed to help select the correct running shoe.

“The Sport Chek Women store caters to the active lifestyles of Calgary women and brings our very best women’s shopping experiences to the Canadian market,” stated Kara Anastasiadis, associate VP, merchandise strategy, FGL Sports, which is owned by Canadian Tire. “The product and brand selection is second to none and customer service is personalized to meet the needs of women.”

Source : chainstoreage.com