(Author : retail design world)
Kuwait’s first cash and carry format retailer has launched, with branding and store formats developed by Shopworks.
ONCOST Cash & Carry launched five years ago within a large trade market. Initial success convinced the company’s management that the public could be tempted by a dedicated cash and carry format, a proposition not tried before in Kuwait. The group appointed Shopworks to create a format aimed primarily at a business-to-business market, but that which could also appeal to large families who buy goods in bulk.
“We wanted to successfully capture these two distinct customer segments, and so we mixed it up a little by combining the red and blue brand colours with shipping crates and palettes to reflect the trade feel, whilst the use of warm touches throughout the store works to appeal to families, welcoming them in to explore,” says Shopworks director and founding partner João Barbosa.
The first new format store is set over two floors, in a shopping mall located near to big businesses, hotels and a residential area, in Hawally.
The ground floor sells spices, fruit and produce. A lower ground floor sells fresh fish and poultry along with frozen and stacked non-food goods. Work has already started on an additional site, with plans to extend across the region and the UAE.
Source : retaildesignworld.com