(Author : Jennifer Braun)
Lululemon Athletica officially opened its first Canadian men’s only store on Friday. Baptized The Local, the new men’s concept store located at 96 Ossington in Toronto Ontario, is focused on ‘sweat’ and community.
For its inaugural weekend, Lululemon teamed up with local companies to celebrate its opening such as with Toronto based, essential oils company Way of Will who will host a pop up at the new location until January 18, 2017, as well as with retail neighbour, Town Barber, who offered shoppers complimentary shaves and clean-ups over the weekend.
Designing men’s products has become a much larger focus for the Vancouver-based athleisure company over the past two years. They opened their first men’s store in New York back in 2014, The Joinery, which is conceptually rooted in a function-first approach and allows for a personalized experience where guys can customize their workout gear.
Earlier this year, Lululemon announced plans to open more ‘hyper-local’ stores in order to elevate its neighbourhood strengths. In addition to standalone men’s stores, they have also experimented with its Lululemon lab store concept, which is also focused on designing for the needs of their location.
Lululemon concept stores are already open in Philadelphia, Pennsylvania; Fort Collins, Colorado; Bend, Oregon and more. For fiscal 2016, the company expects net revenue to be in the range of $2.320 billion to $2.340 billion.
Source : us.fashionnetwork.com