Nordstrom unveils updated store concept

(Author : Marianne Wilson)
Nordstrom opened the doors on Tuesday to its newest full-line store, one that includes new store design concepts and services.

In addition to its new store, which is located at Westfield Century City in Los Angeles (a relocation from Westside Pavilion), the retailer also opened its newest retail concept, Nordstrom Local, in Los Angeles. The 3,000-sq.-ft. format, which has no inventory, is designed as a neighborhood hub where customers can access the company’s best services,

The three-level, 154,000-sq.ft. Century City Nordstrom boasts the company’s latest store design concept, which includes more windows to incorporate natural light. It houses several different merchandise concepts, including the fifth ‘Nordstrom x Nike’ sneaker boutique in the company a women’s-only lifestyle concept that blurs the lines of fitness and fashion, and two shops curated by Olivia Kim, Nordstrom VP of creative projects.

It also features Nordstrom’s new “extended sizing” initiative, which launched in the denim department. Mannequins in varying sizes – rather than the typical size 2 – are featured, and all denim sizes are displayed side-by-side in one department rather than separating the petite and plus sizes.

The store houses the first West Coast MAC Makeup Studio, a shop concept dedicated to applications and lessons by licensed professionals. Other features include ‘Style Bar,’ a drop-in area where customers can meet with complimentary personal stylists; ‘Nordstrom to You,’ a personal stylist service on wheels; and Bar Verde, a full-service, seasonally-focused restaurant and bar. An expanded range of delivery options are available, including buy online and pick up in-store, curbside pickup and two-hour delivery.

In related news, Nordstrom announced plans to open its tenth Nordstrom Rack location in Los Angeles, at the FIGat7thshopping center downtown on Oct. 26.

Source : chainstoreage.com