(Author : Deena M Amato-McCoy)
Toys “R” Us is pulling out the stops to engage its in-store shoppers.
The store will also feature four point-of-sale integrated kiosks that will be used as an ‘endless aisle’ solution. Here, customers can browse the brand’s entire offering, watch videos and read product information prior to making a purchase. Customers can place orders through the kiosk, and choose to pick up their purchase at the front of the store or have it shipped to their home, the retailer said.
“The new integrated network elevates the shopping experience and makes it easier for customers to locate the products they are looking for, gain in depth information and make their purchases directly from a number of kiosks located throughout the store,” said Clint Gaudry, the chain’s VP, marketing and store planning.
Cineplex Digital Media will lead all content creation for the kiosks, and provide content management for the digital end caps and feature wall signage.
Source : chainstoreage.com