Waitrose Goes In For Restaurant-Style Dining

(Author : European Supermarket Magazine)

Waitrose is launching its first official ‘Supper Club’ at its new store in Haywards Heath, where customers will be able to have restaurant-quality meals created by chefs from its three cookery schools.

Customers will be able to choose from an exclusive three-course menu, including nibbles and drinks, for £35. To make this happen, Waitrose will transform the store cafe for eight evenings in April and May, with space for 50 patrons each evening.

This is the first time the concept has been launched at a new store, after it was trialled for a short period last year in its Newbury and Salisbury stores.

“We realise a supermarket might not spring to mind when people are thinking about dining out in the evening, but we want that to change,” said the manager of the Waitrose cookery schools, Karen Himsworth.

Source : esmmagazine.com