(Author : kate Dingwall)
Barneys is pulling the curtain on its very first Mask Bar in its Madison Avenue and Downtown stores in New York.
After becoming the go-to beauty site for Korean beauty enthusiasts, Peach & Lily expanded into the United States, becoming a portal for American beauty enthusiasts looking to purchase into the K-beauty trend. Capitalizing on this momentum, Peach & Lily launched its first namesake skincare venture in November.
American retailers have scrambled to pick up on the booming K-beauty trend — this is not the first retailer to look to Yoon for assistance in launching into the k-beauty market. Her K-beauty site Peach & Lily launched two store-in-stores with Macy’s, first in Queens, New York in November of 2015, and the second in Arcadia, California in June of 2016. Target just launched its own K-beauty section, also curated by Yoon, in select retailers and online.