(Author : Deena M.Amato-McCoy)
Best Buy is offering its shoppers a new digital shopping option. In a move that leverages its recent partnership with Amazon, the electronics retailer is enabling customers to order its Best Buy’s Deal of the Day products on an Amazon Alexa device.
The digital commerce option allows customers to buy from a tailored list of recommendations, which are partially based on their needs and taken from Best Buy’s assortment of laptops and TVs, the retailer said in a company blog.
Here’s how it works: customers add the Alexa skill to their voice-enabled device via the Alexa app or Alexa skill store. After logging into their Best Buy account, users say, “Alexa, talk to Best Buy,” and they will connected with the online store.
The program illustrates “one way we’re delivering on our Best Buy 2020 strategy that we laid out in September: to evolve what we sell, and, in this case, how we sell it,” Best Buy stated in the blog. “We’re starting with this skill, and these select products, to learn more and give customers one more way to shop at Best Buy.”
The move comes on the heels of Best Buy Canada’s partnership with Google, a move that enables users to hear sales, learn more about various products, and find their nearby store via the Google Assistant.
Best Buy also began selling both Amazon Alexa and Google Home voice-activated devices in about 700 Best Buy stores nationwide, as well as online. The devices are part of the consumer giant’s smart home departments, which also feature an ever-growing number of smart products, such as Nest thermostats and Philips Hue lighting.
Source : chainstoreage.com