Amazon And Calvin Klein Team Up For Holiday Retail Experience

(Author : PSK)
Global lifestyle brand Calvin Klein and online marketplace Amazon have collaborated on a holiday retail experience that includes pop-up shops in New York City and Los Angeles, along with an online brand store. 

Until December 31st, customers can shop at Calvin Klein X Amazon Fashion for exclusive styles such as men’s and women’s underwear, loungewear, and more. The online brand store features an expanded selection of underwear and jeans products.

Cheryl Abel-Hodges, head of Calvin Klein Underwear, said in a press release:

“We are proud to collaborate with Amazon Fashion on this exciting retail concept. It is our goal to deliver an immersive and content-driven shopping environment to the consumer, and we are thrilled to introduce this experience to CALVIN KLEIN and Amazon shoppers, both online and offline, just in time for the holiday season.”

The pop-ups offer an interactive shopping experience with exciting tech integrations throughout. Visitors can easily purchase by scanning a barcode in the Amazon App and get their items delivered to their home or purchase them in-store. Fitting rooms contain Amazon Echo devices, enabling shoppers to ask Alexa questions about the products and experience, control lighting features, and pick the music that is played.

The pop-ups also feature areas designed to engage and entertain customers. There are customization stations where shoppers can get their purchased underwear items personalized with special embroidery, content creation spaces for creating sharable social media clips, and lounge areas that connect shoppers between the bi-coastal shops via video calling.

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