(Author : Riley von Niessen)
In order to spread the story of Run Signature, a campaign that celebrates individual athletic needs, Brooks Running created a mobile store that allows consumers from all over to get a look at its various sneaker styles, and even take part in physical tests to determine which is best for them.
The pop-up was able to be easily transported throughout the United States as it was built within a trailer, which was covered in Brooks Running’s branding, as well as a series of vivid colors to attract attention to it. As Run Signature’s intention is to match consumers with their perfect Brooks Running shoes, all of the models were clearly marked within the pop-up to designate the type of support they would offer.
In addition to the useful tests and the expansive range of shoes to choose from, the pop-up featured interactive games and giveaways to increase consumer engagement.
Source : trendhunter.com