Lancôme opens “Parisian apartment” store at Lotte Hotel in Seoul

(Author : retail in asia)
L’Oréal Luxe brand Lancôme has opened a new store at the Lotte Hotel in Seoul, South Korea.

The store, said to reflect the brand’s new visual identity, is designed to be like a “Parisian apartment with a view”. According to Lancôme, the space is “infused with an artistic and casual yet chic French touch” and is described as “an inspirational place full of discovery”.

The shop features a sharing table in the centre which encourages customers to play with textures and colours, guided by recommendations from beauty advisors. Customers can also discover the art of make-up or test tailor-made skincare routines.

Customers can explore the world of Lancôme and discover or re-discover the various product families including best-sellers such as La Vie est Belle, Advanced Génifique, or l’Absolu Rouge. The latest launches and travel exclusives are also available.

Lancôme commented: “The Lotte Hotel Lancôme store perfectly reflects the brand’s new design and concept. Already available in local markets, this concept has been efficiently adapted to the travel retail channel to provide a smooth shopping experience given travellers’ time constraints.”

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