London Store Is Trying To Break The Norms Of Traditional Retail Spaces

(Author : Emma Hutchings)
Not Just Another Store is partnering with designers to curate events, installations and exhibitions.

Not Just Another Store, a new concept store curated by Utter and its brand Marr, has opened in London’s Shoreditch. The store positions collaboration at its core and will form partnerships with various designers for innovative events, installations and exhibitions.

The retail space features art from London-based artists and a carefully selected homeware and lifestyle department. In a blog post, the company says it will use the space to enact the future of experiential retail through digital innovation and interactive games. Not Just Another Store includes more than 30 affordable emerging brands across womenswear and menswear, literature, art and home. The shop also includes a coffee bar and salad bar offering brunch, lunch, juice and smoothies served by local independent chefs and baristas.

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