(Author : Lauren Kirkwood)
McDonald’s Singapore has introduced 100 smartphone lockers at one of its locations, allowing customers to lock away their phones for the duration of a meal in order to spend more time conversing with friends and family.
The initiative is part of the company’s “Phone Off, Fun On” campaign, which is geared toward families, including parents whose work emails and other obligations can become a distraction during dinnertime and children who would rather play online games than talk with their siblings.
McDonald’s Singapore conducted a survey that found that 72 percent of children and 69 percent of parents use their smartphones during meals, according to Mashable. The “Phone Off, Fun On” campaign encourages customers at locations without physical smartphone lockers to set their phones down on a corner of the table rather than consulting them throughout the meal.
Source : psfk.com