MUJI Unveils A First Look At Its New Hotel In China

(Author : Kiran Umapathy)
Japanese home retailer MUJI released photos of its first hotelproperty in Shenzhen, opening later this month.

While hotel operations will be run by specialized third parties, MUJI focused on developing the hotel concept and interior design, featuring the company’s line of furniture and housewares. It will be a new level of brand immersion that not only offers accommodations in the tech hub, but an opportunity for guests to experience MUJI products and provide feedback that will help drive future merchandising decisions.

Remaining consistent with the brand, the hotel offers clean and simple design. Rooms are furnished with many of MUJI’s successful products, from cotton towels to wooden beds and chairs. In addition, a on-site restaurant, gym, library and two-story retail store will fill out the space. The Shenzhen hotel is located in UpperHills, a multi-use property at the heart of the city. It has convenient access to public transit lines, including those servicing major tourist attractions. Guests will also be encouraged to follow the brand’s global Instagram account for insider tips on local hidden gems.

Shenzhen is the first of three planned hotels, with Beijing (March 2018) and Tokyo (Spring 2019) on the horizon. The Tokyo location will open in Ginza, on the top floors of a new flagship store, the company’s largest shop to date.

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