(Author : kate Dingwall)
Nike’s innovative line NikeLab has opened up a new stateside location on Michigan Avenue inChicago. This marks the eighth NikeLab store in the world.
To celebrate the opening, NikeLab will be dropping a much-anticipated holiday collection of technical outerwear and performance footwear from NikeLab’s ACG division. The cold-weather collection is designed in partnership with ACRONYM co-founder Errolson Hugh.
The interior of new retail location is designed to reflect the values of the ACG collection. Playing off the idea of “the windy city”, the store features hanging strap display racks, reflective of the straps used in the outerwear pieces of ACG’s new collection. The unstructured, utilitarian store design is finished off with custom wood furnishings and an open ceiling that features futuristic fluorescent rod lighting.
The Chicago outpost’s opening comes in the same week as the opening NikeLab’s seventh location in Tokyo, Japan. For the opening, NikeLab will also stock an exclusive collaboration with Stone Island, along with new versions of the Air Force 1 and the Flyknit sneakers. The new NikeLab store takes up the top floor of the current five-floor Nike Chicago Flagship at 669 N Michigan Ave.
Source : us.fashionnetwork.com