Puma pop-ups for Rihanna range

(Author : retail design world)
Puma has celebrated the launch of the Fenty by Rihanna SS17 range with a series of pop-ups across the UK and Europe, with design, production and installation handled by Formroom.

The pop-ups have been housed in stores including Selfridges, Offspring, JD Sports and Lifestyle Sports. The format has taken inspiration directly from the collection’s catwalk show, which creative director Rihanna describes as ‘Marie-Antoinette at the gym.’

Puma pop-ups for Rihanna range1

The pop-up seeks to bring a sense of high fashion and fun to the store environment.

Puma pop-ups for Rihanna range2

Two branches of JD Sports featured an oversized fan inspired by 18th century French culture.

Source : retaildesignworld.com