(Author : Nick Smatt)
The mobile payments company has opened a storefront in New York City.
Square, founded by influential Twitter co-founder and CEO Jack Dorsey, initially gained traction by selling a card reading device that plugs into a smartphone, allowing businesses around the world to accept credit cards. It helped eliminate the age-old problem of vendors not being able to do business because they didn’t have easy access to a credit card machine.
Now, Square is taking its technology to a brick-and-mortar location with a recently opened physical storefront in the Nolita neighborhood of Manhattan. The intent of the store is to improve and broaden the customer experience and attract new merchants who may be interested in learning about the brand. The move to a physical retail location is unique for a technology giant, but it feels appropriate given the recent expansion of the products and services Square now offers. From loans to food delivery and inventory management software, the company is reaching further than ever before.
Source : psfk.com