(Author : Laura McQuarrie)
Early this year, Ford announced that it would be launching its first-ever interactive brand studio experience, FordHub, and it recently held its first event at the space in New York City.
The space sets itself apart as not a dealership or a store, but an educational space where consumers may connect with the brand and learn about the ways it is shaping mobility and transportation of the future. In the space, there’s a mobility map that offers real-time information on getting around the city, as well as VR stations where visitors may don a headset to build a Mustang atop the Empire State Building.
At the first-ever event it recently hosted in the FordHub, Ford recorded a live podcast with Mouth Media on the theme of “Travel is Your Business.”
Source : trendhunter.com