This ASICS’ Store Concept Helps Consumers Understand Their Own Needs

(Author : Laura McQuarrie)
The new ASICS store in Brussels, Belgium, introduces a new global retail concept from the brand that’s centered around consumer empowerment. 

The space designed and developed by ASICS by Green Room is equipped with vibrant digital displays like the Runkeeper, which combines real-time social posts with data-driven animations from the local running community. As Green Room Amsterdam Creative Director Paul Silcox puts it: “The space works hard to enable and empower the customer, to put them at ease with their selection, but not to dictate to them.”

In the store, dynamic displays and touchscreen stations encourage consumers to discover what products may work best for their needs, as well as connect with on-site staff for a greater sense of community.

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