This Concept Store is Embracing the Idea of ‘Slow Shopping’

(Author : Ellen Smith)
A concept store in Croatia’s design district is embracing the idea of ‘slow shopping’ through offering consumers a unique in-store experience that invites them to sit back, and stay a while. 

The store was designed by the architectural firm BIRO and takes a colorful approach to interior design, with segmented rooms, each featuring a unique a vibrant color scheme. The store’s layout encourages shoppers to take their time, through offering lookbooks for one to browse through, a changing room for trying on clothes, a small bar that offers drinks and an in-house stylist that’s available for a consultation.

The concept space is filled with comfortable, strategically placed seating which invites guests to relax and embrace the idea of slow consumerism.

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