Toronto’s IKEA Play Café is an Immersive Retail Experience

(Author : Ellen Smith)
Furniture industry titan IKEA brought its Sweedish charm to Toronto’s Queen Street West in the form of IKEA Play Café, an immersive pop-up shop experience.

Similar to its retail stores, the pop-up shop rests on IKEA’s three pillars: shop, play and eat. Guests are invited to browse through the largely food and cooking-centered retail store, while challenging their taste buds at the small eatery which sells some of IKEA’s iconic foods, like their meat balls and frozen yogurt.

Guests are welcome to immersive themselves in the IKEA experience with a variety of games including over-sized Pin-Ball, electronic dance battles, an illuminated wall modified with children’s drink ware and a spinning wheel, which offers contestants chocolates and gift cards.

The IKEA Play Café, which aimed to start conversations through defying conventions, acts more like an immersive experience than a showroom, reminding guests of IKEA’s core values and consumer commitment while providing a memorable, gamified retail experience.

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