UK’s first multi-brand electric car showroom opens

(Author : Retail Design World)
The UK’s first multi-brand electric vehicle showroom has opened. The Electric Vehicle Experience Centre, run by Chargemaster and located at Centre: MK in Milton Keynes, has been designed by the retail division of experiential agency TRO. MP Jesse Norman, Parliamentary Under Secretary of State for the Department of Transport, opened the centre this morning (20 July 2017). 

With a mission to educate residents about the benefits of electric car ownership, the centre will offer test drives of its fleet of more than 50 vehicles. It will feature cars from a wide variety of manufacturers, including BMW i, Kia, Mitsubishi, Nissan, Renault and Volkswagen, along with impartial advice on which may best suit individual consumers.

Chargemaster is running the project in partnership with the£9m Milton Keynes Go Ultra Low City scheme, which has been established to increase the number of electric vehicles in use the area. There is a target to seeing 23 per cent of all new cars registered locally to be electric models within five years – with the showroom due to be open for the same five year period.

“Being part of such a high-profile and diverse project is very exciting for Chargemaster. The centre will be the first of its kind and we are sure it will pave the way for other cities to follow. We are looking forward to welcoming Milton Keynes shoppers and showing them everything that going electric has to offer,” says Chargemaster CEO David Martell.

UK's first multi-brand electric car showroom opens1

The showroom aims to inspire as well as educate, says TRO retail director Ben Taylor. “We understand the power of immersive techniques to engage consumers and drive change and ultimately buying habits,” says Taylor.

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