US vegan restaurant chain By Chloe to open first UK branch

(Author : Retail Design World)
US vegan restaurant chain By CHLOE is to open its first international branch later this year, in London. Launched two years ago in Manhattan, the brand now has seven US branches.

The fast casual restaurant will be in Covent Garden, just off the Piazza. The brand has worked with restaurant design and development specialist TGP International to tailor its offer to the UK, with further sites planned in Europe and the Middle East.

By Chloe co-founder and president Samantha Wasser says London is an ideal first step for international expansion. “Covent Garden’s restaurants and bustling fashion and art districts make it the perfect destination for our London flagship. London is such a diverse city with an incredibly vibrant food scene and we can’t wait to welcome a whole new collection of customers,” she says.

“Plant-based and healthy eating are the buzzwords in the food world at the moment and By CHLOE encompasses this ethos so well,” says TGP International managing director Simon Wright. “With the brand being so established in New York, we saw London as the perfect market for their expansion and what better place than Covent Garden to launch – we’re looking forward to introducing this innovative brand to the London audience.”

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