Zappos’ newest retail experience? Road trip!

(Author : Deena M. Amato McCoy)
The online footwear retailer famous for its customer service is embarking on a year-long road show to show its gratitude to loyal customers nationwide. The event will feature merchandise, special events and one-of-a-kind experiences.

At Zappos, we know there are real people behind each online transaction. And we wanted a way to celebrate and thank you for your loyalty — personally,” the company’s website said.

The ‘Friends with Benefits Road Show’ kicks off its debut this month in Austin, Texas, followed by stops in Atlanta and Nashville. Each location will host a weekend-long event. More locations will be announced in upcoming months.
Throughout the journey, the company said it will manifest the Zappos spirit in a unique mobile pop-up store experience that allows Zappos customers — old and new — to shop for distinctive products and enjoy custom rewards. Each event will also feature local food, live music, fashion advice from local bloggers, free giveaways, puppy fashion shows and pet adoptions, among other perks, the company said.

“At, our customers mean the world to us, so we’re hitting the road with our ‘Friends with Benefits’ tour to celebrate and thank them in person,” said Kristin Richmer, senior brand marketing manager for Zappos, which is owned by Amazon. Updates and road show stops will be posted on the company’s website.

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