DFS incentivises beauty shoppers at new ‘Lips Café’

(Author : Retail in Asia)
DFS Group has opened a pop up ‘Lips Café’ for a limited time at its T Galleria Beauty by DFS store in Causeway Bay during the month of August as part of its First Class Beauty campaign.

Created in collaboration with HABITŪ, ‘one of the city’s most artisanal cafés’, the Lips Café will be open between the hours of 10am and 10pm, in celebration of DFS Group’s annual First Class Beauty campaign and T Galleria Beauty fifth anniversary. Each item on the menu from the Lips Café – from signature drinks to ice-pops, cake rings and cookies – have been inspired by on-trend lipstick colours. To incentivise café customers and DFS shoppers, those who spend HK$80 pop-up will enjoy upgraded beauty rewards upon purchase at T Galleria Beauty.

“First Class Beauty is the ultimate beauty program for the world traveller,” says DFS. “From August 1 – 31, your beauty journey starts at over 20 DFS and T Galleria by DFS locations worldwide.

“To celebrate the campaign, throughout the month of August, shoppers can enjoy a series of extraordinary shopping rewards. Spend HK$1,200 or above each Saturday and Sunday only at T Galleria Beauty to receive a lip shaped cookie-pop.”

Customers who spend HK$1,800 or above can play the First Class Beauty instant-win digital game for a chance to win round-trip business class air tickets for two to Okinawa, deluxe beauty hampers valued at HK$5,000, or beauty products, fashion accessories and cash vouchers. When customers spend HK$3,000 or above, they can personalise their own T Galleria Beauty fifth anniversary tote bag with a choice of iron-on patches.

Auteur : retailinasia.com