(Author : Marianne Wilson)
Japanese fast-fashion retailer Uniqlo is going all out for denim in Los Angeles.
The company, part of Fast Retailing Group, will open a special store dedicated to denim in the Arts District of Los Angeles this fall/winter. The new “denim concept” shop will be Uniqlo’s 47th location in the U.S., and ninth in the L.A. region following the opening at Westfield Santa Anita mall earlier in September. The denim store will take its inspiration from Uniqlo’s new Jeans Innovation Center, a sustainable R&D facility located in Los Angeles. It will highlight Japanese craftsmanship and the fabrics that go into the development of the brand’s jeans.
Every element of the shop will be an homage to denim and the L.A. community. Upon entering, customers will be introduced to the brand’s heritage in Japanese textile innovation, showcasing the research and development that comes from parent company Fast Retailing’s Jeans Innovation Center through visuals and prototypes.
The latter part of the store will feature an area for customers to test, try and shop the full range of Uniqlo’s denim offerings. Each fit will be highlighted within mini-concept areas styled with complementary Uniqlo apparel, including T-shirt collaborations, sweaters, blouses and outerwear. Included in the lineup will be product from L.A. denim brand, J Brand, which is also a part of Fast Retailing Group.
Source : chainstoreage.com