(Auteur : Retail Design World)
Chicken brand KFC is working with RPA: Group Architecture to roll out a new branch format to 890 UK stores.
The format, designed by KFC’s in-house design team, seeks to modernise restaurants with an “informal and stylish” feel. New features include butchers block and timber plank kitchen tables, and low-hanging copper lights. Exposed ceilings and textured brick-effect walls continue the theme, with illustrations from commissioned artists adding character.
“The new design boasts a semi-open plan kitchen which means that KFC fans can see their food being made in front of them,” says RPA: Group executive director of architecture Mark Cherrett. “Previous strong use of the red colour of the KFC branding is now used more as an accent colour, appearing fresh in features such as chair legs and graphics.”
Source : retaildesignworld.com