(Auteur : Katherine Pendrill)
Popular beauty brand Madison Reed recently made the leap from ecommerce to physical retail with the opening of its first brick-and-mortar shop. Located in Manhattan’s hip Flatiron District, the hybrid beauty boutique gives customers a new destination to shop for the brand’s expertly crafted haircare products.
Madison Reed’s first retail outlet consists of a 1,500-square-foot space dubbed the Color Bar. The shop itself is part retail shop and part salon, meaning customers can not only browse the brand’s full hair care line, but they can also test out different product with the assistance of an expert colorist. Customers can also stop by for a personalized hair color tutorial or to ask questions about specific products. As co-founder Sabrina Riddle explains, “We wanted people to have a physical experience with our products and with our brand.”
While the Color Bar will only operate for a six-month test run, the venture demonstrates that the beauty brand is eager to blur the boundaries between ecommerce and physical retail.
Source : trendhunter.com