…Auchan and Apple, elected by their french clients !


For the 36th edition of the LSA Innovation Awards, ShopperMind, Altavia group’s research laboratory that investigates and forecasts trends in consumption, rewarded Auchan and Apple of the « Trophée de la Valeur Shopper » ( Shopper Value Award).

Since 2010, the barometer of Valeur Shopper  measures the quality of the link between a retailer and its clients, on the basis of the 10 fundamental needs, constituying the Valeur Shopper.

Thus, the Valeur Shopper Award gives consumers a voice and recognizes the 2 retailers -one food and one non-food- that have been effective in meeting their customer’s needs.

On december the 16th, at Salle Wagram in Paris, Nathan Stern, ShopperMind’s chairman, rewarded Auchan and Apple, in front of an audience of more than 500 decision-makers of the French retail segment.

For the second year in a row, Auchan is rewarded by its clients, thanks to its quality of service and its empathy. Its last cross canal oriented communication campaign is under a thematic that really matters to them :  » And you, how do you like the life? »
With its « shopping » advertisement, the retailer was already giving an image of accessibility through its different services : drive, mobile, delivery, shops… which really is consistent for a service-oriented company.

In the sector of specialist retailers, Apple succeeds Nature & Découvertes ( last year’s winner). An unshakeable concept, created in 2001 by Steve Jobs himself, with stores more relation-oriented than business-oriented. A model which has been imitated or which has inspired many other brands..but which staysTHE reference of the contemporary commerce, even more so with its latest successes with the launch of Iphone 6 and Apple Watch. Regarding the progress of the brand, the 13th official Apple Store which opened in China, did not on a street or an avenue of a bIg city but on… Alibaba! This is undeniably a sign for the future of retail.

Congratulations to them!